Hyper-scale; The Ambition and Excess of Big Tech’s Data Empires, Paris Marx 2026
Amazon completed seven data centers in St. Joseph County, Indiana, alone in 2025, each covering about 220,000 square feet, with plans to add up to thirty-two buildings on on site. Open AI brought two nearly 500,000 square foot facilities online in Abilene, Texas, planning another six data centers alongside them by mid 2026. That entire facility would eventually hold more than 450,000 graphics processing units (GPUs)–the hardware most prized for AI workloads.
Elon Musk brought a 785,000 square foot factory in Memphis, Tennessee, and quickly filled it with 200,000 GPUs, then bought an even larger facility that would house half an million of them…To top off the exuberance, the Meta CEO (Zuckerberg) bought up more than 3,650 acres of land in Louisiana–the equivalent of about 2,700 football fields–where he plans to build an AI complex so large the company could power five million homes with the ten power plants it’s constructing nearby.
There are between ten thousand and twelve thousand data centers around the world. Only 1,300 of them were estimated to be hyper-scale by the end of 2025, but they were responsible for about 45 percent of worldwide data center capacity–a figure expected to rise to 60 percent by 2030.
Phoenix AZ has about 200 data centers with 25 hyper-scale data centers operating or planned.
They (hyper-scale data centers) are in a category of their own, and that means they need to be treated that way. The giants of Silicon Valley have been continually making the digital services we depend on more computationally intensive for years. Consider the push for streaming media, the effort to sell more data-dependent tools to businesses, or even the way so may of the websites we visit are crammed with ad trackers. But their ambition to add advanced AI tools into every facet of our lives has necessitated a massive, global build out of hyper-scale data centers costing them hundreds of billions of dollars with every passing year.
Those data centers don’t just need a lot more computer hardware to run them; they also need the energy to power them and the water to cool them. For many communities those demands are getting far too high — but the companies want to push ahead regardless. People are not just getting disillusioned,; they’re getting angry. And they have every right to be.
Campaigns to stop data centers have grown in cities and towns across many countries. Some have even succeeded in pushing the companies out of their neighborhoods. As the demands have grown, so too has the political pressure to do something about it. Places like Ireland, the Netherlands, and even parts of the United States have placed moratoriums on new data centers, and candidates have started running with the intention to expand them (moratoriums).
Amazon, Microsoft, and Google alone control 59 percent of the hyper-scale data centers around the world.
For the past several decades, tech companies have pushed a particular vision of digital technology; one defined by vast data collection that has spawned deep concern about privacy and surveillance. It’s impossible to disentangle the infrastructure from all the harm it has enabled. People are not only starting to take on data centers; they’re also starting to ask whether we need all this computation (and the services that depend on it) in the first place.
If we don’t take back the wheel soon, there may not be a future left to chart.
Paris includes a brief history of data centers but we should mention Moore’s (Gordon) Law, formulated in the early 1970s when he noticed that the bit capacity of DRAMS (dynamic random access memory) was doubling every 18-24 months. Despite constant predictions that this progress will have to end, the capacity of silicon chips continues to double making it the first exponential growth technology in human history. The Internet, data centers, AI would not exist without this exploding silicon technological growth.
The Internet as we know it today dates from 1995 when commercial restrictions were removed. An explosion of startup companies followed until the dot-com crash of 2000. The few survivors quickly amassed monopolistic dominance to join Microsoft whose monopoly was based on their control of the PC’s operating system. These included Google in search.
In 1997 Professor Ramnath Chellappa defined the term cloud computing which was adopted as the marketing term for commercial data centers. Jeff Bezos of Amazon built a large worldwide system of data centers (Amazon Web Services AWS 2002 and 2006) that could be marketed to other companies as well as support Amazon businesses. He was soon joined by Microsoft (Azure 2008) and Google (App Engine 2008).
In 2008, the sub-prime mortgage crash crippled much of the world economy, leading to a prolonged very slow recovery that central banks tried to stimulate through a monetary policy of zero interest rates. When the worldwide Covid-19 pandemic struck, the central banks continued their zero interest rate monetary policy. The 2008 global recession allowed these cloud data centers to be built with low cost financing and the operators were willing to build and operate these systems for years without profit.
Companies worldwide began to replace their in-house data systems with cloud computing and clouds became profitable for the first time. Over 29% of the global population uses personal cloud services, with higher regional rates such as 62% in the United Kingdom.
Netflix started its DVD rental business in 1998. In 2008 Netflix moved their system to AWS and by 2012 they were a fully streaming service on AWS. YouTube was acquired by Google in 2006. By 2008 Google was able to stream YouTube on their cloud.
In 1999, Nvidia released the GeForce 256, marketed as the world’s first graphics processing unit (GPU), which shifted geometric processing load away from the central processor (CPU). In 2006, Nvidia introduced CUDA (Compute Unified Device Architecture), allowing GPUs to handle general-purpose parallel computing tasks well beyond standard video rendering. In 2012 Researchers used Nvidia GPUs to train AlexNet, a breakthrough neural network that sparked the modern artificial intelligence boom.
By 2020 OpenAI, Anthropic and others had adopted LLM (Large Language Models) and chatbots as their strategies and the age of hyper-scale data centers powered with massive numbers of GPUs began.
The book includes excellent chapters exposing the negative global societal impact of hyper-scale data centers on POWER, WATER, CLIMATE, AND CHIPS (the environment and societal costs of manufacturing and disposing of the necessary hardware for hyper-scale data centers.) The benefits to society of these data centers remains doubtful and unclear.
The ad (Wall Street Journal Apple ad Aug 1980) was indicative of an ideology forming around that time, particularly among those in the growing high-tech industry in Northern California, that brought together several strands of thought to create the tech-infused libertarianism that’s become synonymous with Silicon Valley. The Californian Ideology…combined technological determinism and a form of countercultural individualism with the neoliberal ideas of the Reagan era. In effect, the idea was that social progress would be found not through politics or collective action but through entrepreneurialism and the pursuit of new technologies, enabled by a government that got out of the way and let companies do what they wanted.
Reporters Harry Davies and Yuval Abraham (Aug 6, 2025 The Guardian) revealed that the commander of Unit 8200, Israel’s military intelligence agency, had met with Microsoft’s CEO Satya Nadella and received his support to use a segregated part of the company’s Azure cloud platform to store vast quantities of top-secret intelligence…internal records of the meeting showed Nadella supported the spy chief’s plans to move up to 70 percent of Unit 8200’s data onto Microsoft’s cloud.
Those revelations prompted Microsoft’s workers to occupy parts of the company’s headquarters in Redmond, Washington, and stage a sit-in at the office of President Brad Smith. Four workers were ultimately fired for participating in the demonstration.
The Edward Snowden revelations in June 2013 revealed the existence of an NSA program called PRISM. For a history of Silicon Valley’s relationship with the US government and pentagon see
The report (Greenwald and MacAskill June 7, 2013) detailed a secret program called PRISM through which the NSA gained direct access to data on the servers of those major tech companies. A leaked slide from an internal presentation about PRISM showed the agency had gained access to Microsoft servers in 2007. It added Google and Facebook to the mix in 2009, and Apple in 2012.
This is not a vision for society that was collectively or democratically decided on. Quite a small group of very wealthy and powerful people are crafting a model for the future that serves their interests and the bottom lines of their companies and that is increasingly coming at the expense of everyone else. It’s also one that people can be excluded from at a a moment’s notice, with catastrophic consequences.
Over time, that meant not just companies but governments and public institutions came to be effectively run on digital services and software controlled by US companies and hosted on servers within data centers that those companies owned. By 2025, US companies controlled 70 percent of the cloud market in Europe, compared with just 15 percent for European firms. Governments were deeply dependent on Microsoft’s Windows operating system and 365 services suite. Google held an important foothold of its own.
Even undersea cables, which had traditionally been the domain of telecommunications companies, were coming under the control of US tech companies. By 2023, Amazon, Microsoft, Google, and Meta had collectively invested in nearly fifty cable projects. At that time, 99 percent of internet traffic passed through the 486 cables, but not all cables were equal. Just two ears later, those four companies accounted for more than 70 percent of all used undersea cable capacity.
These dominant companies control infrastructure like data centers and undersea cables. They shape society through their influence and digital services they control to serve their own ends, with little regard for the wider ramifications. ..They’re spearheading the creation of a society of disconnection and dislocation where digital mediation is the rule and nonhuman relationships are normalized.
Through that latter half of 2025, there was growing consensus that the industry was spending far too much on data centers to justify the return they expect to receive. Bain & Company estimated that the annual revenue needed to pay for the buildout appeared to be $800 billion short, which called into question how much the company’s stocks had soared. Torsten Slok of research firm Apollo found the top ten companies in the S&P 500 were more overvalued than during the dot-com bubble in the late 1990s, while MacroStrategy Partnership estimated the AI bubble was seventeen times larger than the dot-com bubble.
What really pushed (of The Big Short fame Michael) Burry to bet against it (AI companies) was seeing how the companies seemed to be actively creating the conditions not just to overvalue every piece of the AI value chain, but also to increase the risk of a collapse.
These circular deals became a feature of the generative AI market, making it look like money was flowing into companies engaged in making the technology a mass-market product, when it was really just flowing between the same small groups of important players. Both Google and Amazon invested billions in Anthropic, ensuring that money would flow back to them in form of contracts for their cloud divisions. Microsoft’s investment in OpenAI was even more direct on that front: Much of its $10 billion investment was in the form of cloud credits instead of cash. When OpenAI agreed to buy an eye-watering number of GPUs from Nvidia’s chief competitor, AMD, the deal included the option for OpenAI to buy 10 percent of the company (AMD).
Burry believes GPUs are operating on a two-to-three year product cycle, and that the major players in the AI race will underestimate the depreciation of their assets by $176 billion between 2026 and 2028.
…McKinsey estimates cumulative spending on data centers could get as high as $6.7 trillion between 2025 and 2030. So where is all the revenue coming from to justify those expenditures?
At around three in the morning on the US East Coast (Oct 20, 2025), the largest cloud operator in the world ran into trouble, kicking off a widespread outage that would last more than fifteen hours. Amazon later explained that two automated programs had tried to overwrite the same DNS entry at the same time. Instead of leaving behind one of the versions, the entry was simply left blank.
DNS or Domain Name System, is essentially like the phone book of the internet, so once the record was empty, the computer’s servers couldn’t figure out where to find the connections they needed. They couldn’t make those essential calls out to other parts of the system. That flaw proceeded to bring down a series of other services too, particularly DynamoDB, where many customers store their data. The extent of the outage is part of the reason it took so long for everything to come back online. It wasn’t just one system that was affect; that one flaw had taken out many others with it.
After the dust had settled and everything was back online, that one mistake in the bowels of the AWS network was estimated of have cost upward of half a billion dollars. Even more than that, it revealed a deep vulnerability in an infrastructure that has become so central not just to the internet but to a modern, connected society, compounded by outages in other major services in the months that followed.
While researching this book, I performed a number of google searches in AI mode. This link gives the Gemini formatted responses with reference links removed.









Peter Thiel




























